146. In this episode, we're thrilled to have Martin Hinshelwood from naked Agility join host, Neil Benson. Martin shares his perspectives on improving the success of agile engagements through the role of a consulting product owner, and why you should build your own business applications rather than buy Dynamics 365 if you're looking for competitive advantage. Hit the play button and dive into this insightful conversation between Neil and Martin! Timestamps 02:46 The importance of unique capabilities in a competitive market 06:09 The power of vertical integration 11:58 Outsourcing core business practices 16:37 Risks and rewards in business 21:02 The incompetence of business 31:38 The role of a consulting product owner 33:44 The role of a scrum master in the professional services world 36:56 Using APIs to drive innovation  RESOURCES Martin Hinshelwood on LinkedInMartin Hinshelwood on Twitternaked Agility websitenaked Agility on TwitterSubscribe to the Power Platform BOOST podcast with Ulrikke Akerbæk and Nick Doelman for all the latest news from the Microsoft Dynamics 365 and Power Platform communities. Support the showCONNECT 🌏 Amazing Apps website 🟦 Customery on LinkedIn 🟦 Neil Benson on LinkedIn MY ONLINE COURSES 🚀 Agile Foundations for Microsoft Business Apps 🏉 Scrum for Microsoft Business Apps 📐 Estimating Business Apps Keep experimenting 🧪 -Neil