Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads. During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings. You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape. This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals. Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.And much more... Resources: Connect with Ronald: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable” Get Cameron’s online course – Invest In Your Leaders Mentioned in this episode: COO Alliance PREROLL