In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges.  You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends. Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization. This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: Why celebrities are increasingly endorsing light-based health products and how this trend has impacted Ra Optics' brand and mission. (22:05)How Tim manages communication and coordination with a geographically dispersed team, including the strategies used to stay aligned despite time zone differences. (25:57)How Jacobsen identifies and resolves bottlenecks within the company, emphasizing the role of effective delegation and process improvement in maintaining operational efficiency. (29:21)How focusing on empathy and personal connections can differentiate a business in an era dominated by technology and AI. (31:39)The importance of taking risks and learning from failures, and how early career setbacks can be valuable stepping stones for future success. (38:21)And much more... Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community. YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/