In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia. During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market. You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others.  This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22)How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25)The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43)Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55)And much more... Resources: Connect with Bruno: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders