What if you could create an image of your ideal self and then become that person?  Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image. In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility.  Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be. Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO. Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode. What You'll Learn in this Show: The importance of servant leadership and empowering othersStrategies for building a culture of trust and radical candorThe profound impact of self-image on happiness and satisfactionThe role of resilience and adaptability in leadershipHristo's unique approach to client relationships and Amazon marketingInsights on differentiating your business and leveraging revenue share modelsThe dynamics of a multi-partner COO-CEO structureHristo's favorite books and resources for personal growthand so much more… Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Books Mentioned: Principles Liminal Thinking A Hard Thing About Hard Things Never Split the Difference