In this episode of Second Opinion, hosts Christina Farr, Ash Zenooz, and Luba Greenwood sit down with Owen Tripp, the CEO of Included Health. They discuss digital health models, the challenges and opportunities in selling directly to employers, growing digital health companies, and the potential return to a more personalized, concierge-style primary care model to actually make a difference in people's health. — RECOMMENDED PODCAST: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSOR: AWELL Transform your healthcare operations with Awell! Say goodbye to manual work and Excel hell. Awell's CareOps orchestration platform helps design, implement, and improve care flows in days. Trusted by Astrana Health, Commons Clinic, and Better Health, Awell automates processes for faster care model improvements in 2 days or less. Visit https://awellhealth.com and mention Second Opinion for a free bootcamp. — LINKS:  Subscribe to Second Opinion Newsletter: https://secondopinion.media/  Thinking of selling into the employer? You probably shouldn't: https://secondopinion.media/p/thinking-of-selling-into-the-employer  The thing that is breaking digital health is marketing: https://secondopinion.media/p/the-thing-that-is-breaking-digital — FOLLOW: https://www.linkedin.com/in/owenwtripp/  https://www.linkedin.com/in/christinafarr/ https://www.linkedin.com/in/lubagreenwood/ https://www.linkedin.com/in/ashzenooz/ — TIMESTAMPS: (00:00) Intro (01:16) Owen Tripp's journey in digital health (02:04) Challenges in healthcare vs. other sectors (03:29) Building a business model in healthcare (05:07) Grand Rounds: from concept to success (08:07) The role of AI in healthcare (13:48) Sponsor: Awell (14:50) Growth strategies in digital health (17:33) Selling digital health solutions to employers (19:10) Cancer care and digital health (22:22) Navigating employer sales (26:12) Utilization and awareness of digital health services (35:01) The future of digital health and primary care (38:57) The Debrief