Building a thriving business takes more than just getting the economics right - it requires truly understanding human psychology and what motivates people.  In this episode, Paul Lindley, Founder of kids' healthy food brand Ella's Kitchen, provides a rare glimpse into the human dynamics, vision and motivation at the heart of one of the biggest success stories in the UK startup space.  Paul reveals his secrets for: - Mastering company culture and the psychology behind hiring and leadership - Building an iconic national brand on a startup budget  - Staying rooted in deeper values and mission even amid huge success -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Personio - all in one HR platform: https://personio.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/. You can find our historic newsletters here: https://www.secretleaders.com/episodes.