What does it take to bounce back from a business blunder that nearly costs you everything?  Ask Joel Primus, the Founder who went from a mortifying moment on Dragon's Den to a multi-million dollar exit - and then found himself on the brink of bankruptcy when a global pandemic hit. Joel takes us behind the scenes of ill-fated underwear launch that left him red-faced on national television and scrambling to save his company.  Through it all, Joel emerges with a newfound appreciation for the long game of entrepreneurship, the power of perseverance, and the importance of confronting one's fears head-on. … Sponsors Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Personio - all in one HR platform: https://personio.com/secretleaders -- Newsletter Sign up here: https://secretleaders.email/. You can find our historic newsletters here: https://www.secretleaders.com/episodes.