In this episode, Ben and Carl dive deep into the often uncomfortable but crucial topic of cold outreach for audio professionals. Carl shares his proven methodology for finding and connecting with potential clients and collaborators in a genuine, non-sleazy way. Learn how to move past the discomfort, build the habit of regular outreach, and transform your career trajectory. Topics we discuss: The key mindset shift that makes outreach effective and non-sleazyHow to get over the fear of rejection and worst-case scenariosTactics to build an outreach habit, even when you're not in the moodWhy proactive client content is crucial for word-of-mouthThe incredible potential upside of genuine conversations in the internet ageConnect with us: Secret Sonics - https://www.instagram.com/secretsonics Ben - https://www.instagram.com/benwallickmusic/ Carl - https://www.instagram.com/carlbahner/ Thanks to our sponsors! Progressions with Travis Ference - https://www.progressionspodcast.com/listen Learn more: https://www.benwallick.com/ https://www.carlbahner.com/ 370 Social Media Ideas for Studio Pros - https://branding.carlbahner.com/free-social-media-prompts This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/