In this illuminating episode, mixing engineer Matt Huber shares his deep dive into the complex world of loudness for streaming platforms. Discover the surprising factors that influence perceived loudness on Spotify, the unexpected benefits of strategic quietness, and how to craft mixes that translate beautifully across all mediums. Whether you're a mixing novice or a seasoned pro, you'll gain valuable insights on balancing artistic integrity with the demands of the modern streaming landscape. Topics we discuss: Why brightness, not just compression, plays a crucial role in perceived loudness on streamingThe unexpected impact of vocal, kick, and snare levels on how "loud" a track feelsHow Spotify's normalization changes based on playlist contextStrategies for communicating with clients about loudness without compromising mix qualityGenre-specific loudness "targets" that help maintain musical impact and excitement Learn more about Matt - https://matthuber.co/ Connect with Matt - https://www.instagram.com/mattjhuber/ Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing Connect with us: Secret Sonics - https://www.instagram.com/secretsonics Ben - https://www.instagram.com/benwallickmusic/ Carl - https://www.instagram.com/carlbahner/ Thanks to our sponsors! Progressions with Travis Ference - https://www.progressionspodcast.com/listen “The Platinum Pitch: Proposals Clients Can’t Refuse” FREE CLASS Register today: https://branding.carlbahner.com/offers/eL9EmmUL/checkout Learn more: https://www.benwallick.com/ https://www.carlbahner.com/ This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/