In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops.  Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit.  The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales. In this episode, we discuss: [01:41] Charlotte's Journey into E-commerce and Ads [04:52] When to Start Running Ads for Your Etsy Shop [06:20] Effective Ad Strategies and Budgeting [10:25] Choosing the Right Platform for Ads [25:10] Optimizing Ad Content and Formats [27:12] Success Stories and Lessons Learned [30:26] Evaluating Ad Spend and Average Order Value [33:01] DIY vs. Hiring an Agency for Ads Connect with Charlotte:  Website: www.Inspired-ads.com  Instagram: https://www.instagram.com/inspired_ads/