Gary Allen has leveraged lessons from the high-tech and advertiisng industries to lead New Frontier Data as it provides the booming cannabis industry with accurate data on trends and insights. The company now serves over 30 markets. In this episode: Discover the vision behind how big data can help in cannabis Learn how lessons from the tech boom and bust should inform your cannabis strategy Who is Gary Allen? Gary Allen is CEO New Frontier Data, a data, analytics and technology firm specializing in the global cannabis industry. Gary’s expertise in operations, marketing and technology, applied to a high growth company in a fast-moving, emerging market, is perfectly aligned with this evolution of his 24-year career as an executive. His career is founded in advertising technology. By the end of 2015, some of his former colleagues were entering cannabis, and he made the leap to join them.