Anupreet Singh the Sales Director of Slintel gives us a deep dive into truly understanding the journey of the customer.  Anupreet explains that many salespeople are just scratching the surface on the amount of information that they could discover about their customers if they would invest the time. We discuss side hustles, personal buying stories, & even touch on the importance of understanding where your customer is currently in their journey toward caring about the problem your product solves. Get ready to enjoy a fast-paced, high-energy, and exciting conversation.