Episodes
The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on ranking, Google algorithms to detect & demote AI-altered plagiarized content, HTTP/3 as a factor in ranking, and much more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 12/12/22
Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of local review keywords on local rankings, disappearing reviews caused by a GBP bug, and much more!  Bonus: Ross shares some of his learnings from a recent DMO Mastermind.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 11/28/22
Ross & Scott started the show with news on WordPress vulnerabilities. They then talked about Google’s October 2022 spam update, Google SERP display update, testing of expanded pricing details in Google Product Panel, guidelines for soliciting Google reviews, and so much more.  Bonus: A special offer for business owners for the 25th anniversary of StepForth Web Marketing!  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 10/24/22
Ross & Scott started the show with news on Drupal vulnerabilities. They then did a rundown of the many Google updates in the last few months. Other topics discussed: Google testing the “More Like This” snippet feature, Google Search Console missing data, Google Local Search ranking bug, spiking Google Business Profile suspensions, and much more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 10/17/22
The show started with a status check on Google’s Helpful Content Update. Ross & Scott then moved on to WordPress 6.02 security issues and Google’s advice on meta descriptions. They also gave valuable tips when they answered a few questions from the audience. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 09/17/22
The show started with a big update on Google Helpful Content, which could change SEO as much as Panda did. The hosts then discussed the August product review update, changes in People Also Asked results, Google’s simplified page indexing report, duplicating content in business profile posts, and much more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 08/29/22
The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new automated messaging through the Business Profile FAQ section, a Google Review scam, and more! Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 08/03/22
The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of the new Search Console Video index report, new rich result guidelines, the Google My Business mobile app, the expiration of Google posts, and much more!  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 07/18/22
The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,’ LGBTQ+ owned attribute to business profiles, and much more!   Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 06/27/22
The show was packed with a lot of updates, including the following: Yoast’s IndexNow protocol, Google adding learning video rich results, Google’s update on its title algorithm for multi-language or transliterated/scripted titles, Ahref's new search engine, and much more!  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 06/13/22
Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo’, Google’s May 2022 Broad Core Update, tips for marking up FAQ pages, a Google Ads cost per click (CPC) bug that inflated click prices by 300% - 400%, and much more!  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...
Published 06/01/22
Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode, you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free tools to maximize your chances of success. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 05/11/22
The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more.  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 04/25/22
The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product inventory on your search visibility, and much more! Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...
Published 04/18/22
The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a couple of highly recommended tools and software. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...
Published 03/28/22
Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local pack, and more!  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 03/21/22
Ross and Scott interview Martin Splitt from Google’s Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how easily his words are misconstrued - including a current mess he's dealing with on LinkedIn. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 03/01/22
Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the list of online assets that you must have access to as business owners. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 02/14/22
The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some questions posted by listeners on the SEO 101 Facebook Group. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 01/31/22
The first episode of the year started with a Google Search ranking update. The hosts then moved on to Yoast updates and then to unique SEO tips that you could apply to your website. Ross and Scott capped off the show with 2022 SEO predictions. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 01/24/22
Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB's new name, Google product reviews update, and other local SEO news that can help improve the performance of your business. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 12/20/21
Ross and Scott are joined by two special guests to share stories about their dearly departed friend and co-host of SEO 101, John Carcutt. For those who are new to the podcast, John recorded over 400 episodes with Ross Dunn over the course of 11 years.  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Published 12/13/21
The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s help documents, placing videos on pages for maximum exposure, and the concerns regarding local GMB listings. Ross & Scott also ranked the top 10 SEO factors that you should be paying attention to.  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries:...
Published 11/24/21
Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging Google that gained the eyes and ears of Google’s Danny Sullivan. John Mueller responds to concerns that continuous search results may prove problematic for Google Search Console data, and Ross and Scott respond to questions from...
Published 11/01/21
The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...
Published 10/27/21