In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance of achieving faster results through PPC, enhancing SEO content via PPC ad insights, understanding your target audience through social media ads, and optimizing your budget for maximum impact. Ultimately, the episode underscores the potent synergy between PPC and SEO, highlighting their capacity to enhance your bottom line and overall marketing program success. Author: Sam Yadegar Article Review: https://hawksem.com/blog/how-paid-search-and-seo-work-together/ --- The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Find more great episodes here: bestseopodcast.com/ Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only.