In this episode, Matt Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters.  We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience.  Real-life examples and practical tips highlight the importance of tracking progress and fostering audience engagement. Join us as we unlock the potential of keyword research to supercharge your SEO efforts. Author: Rachel Leist Source: https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours — Additional opportunities to hear from Matt: Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/ — The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Find more great episodes here: bestseopodcast.com/ Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Powered by: ewrdigital.com Hosts: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only. Support the show