Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps. Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence to stay ahead in the competitive local search arena. But that's not all! As a bonus, we delve into fascinating facts about Google Business Profiles. Uncover the essential elements to create a compelling and trustworthy online profile for your business. Learn how to leverage Google Business Profiles to enhance visibility, engage with customers, and build a strong online reputation. Whether you're a business owner looking to adapt to the latest algorithm updates or a digital enthusiast eager to stay in the know, this episode is your go-to source for the 411 on the Openness Update and invaluable Google Business Profile tips. Tune in and take your local search game to the next level! Source: https://www.localfalcon.com/blog/how-to-test-for-open-hours-as-a-local-ranking-factor Source: https://birdeye.com/blog/state-of-google-business-profiles-2024-top-findings-insights/ — More from EWR and Matt: Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/ One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session — The Unknown Secrets of Internet Marketing podcast is a podcast hosted by internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Find more great episodes here: bestseopodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Support the show