If you're a blogger you are most likely familiar with keyword research and search engine optimization (SEO). But as a podcaster, you might wonder how SEO can be used to boost your podcast. Brandon Leibowitz runs SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Brandon shares his tips and strategies on how podcasters can use keyword research for SEO to grow their audience. Takeaways: 01:38 SEO explained 02:08 Use keywords correctly 04:10 Google keyword planner 06:46 Build credibility with Google ("know, like, and trust" ) 09:19 Use social media marketing to get more visibility, more awareness and more exposure 13:53 Diversity your presence online. Don't depend on one platform to sustain your podcast business. 16:00 Differentiate yourself from others by discovering your niche. Connect with Brandon and receive a free gift at www.seooptimizers.com/gift Support the show