Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Pierce Birkhold, Founder and Head of Revenue Strategy at RealWork Labs. Pierce Birkhold is a dynamic entrepreneur and technology innovator known for his leadership in the startup ecosystem. In this episode, here's what you can expect to learn: The importance of authentic content and genuine reviews over automated processes.  The significance of video and authentic content in the home service businesses.  Blending AI with authentic content to maintain trust. Google's focus on social aspects and first-person content poses challenges and opportunities for businesses. The value of genuine responses to reviews If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Pierce Birkhold RealWork Labs This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off!  podchaser.com? kenLPgwvFqOXRJqusWml  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support