Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com. In this episode, we're thrilled to feature Joe Crisara, America's HVAC, Plumbing & Electrical Contractor "Service Sales Coach"  and author of the impactful book What Should We Do? 📚✨ Joe has dedicated his career to transforming the service industry with his innovative sales strategies, helping contractors across the nation double their profits and elevate their businesses. 💡🔧🚀 In this episode, here's what you can expect to learn: The origin and impact of Joe Crisara’s famous phrase, "What Should We Do?" How to overcome financial challenges in your business by offering strategic choices to customers. The importance of taking consistent action and learning from every outcome. Why contractors should consider writing a book or starting a podcast to build credibility. The role of mentors in achieving long-term business success. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Joe Crisara This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla  Service World Expo Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk