In this episode of the Shameless podcast, host Dzikamai Gangaidzo engages with New Zealand-based marketing coach and social entrepreneur Callum Armstrong. They delve into Callum's entrepreneurial journey, beginning with his skincare business and evolving into marketing and coaching, emphasising the importance of authenticity and the role of marketing in fostering awareness and prompting action. Callum shares his experiences with failure and the resilience required to pivot and find success. The conversation also touches on the significance of community support and the courage to pursue one's true calling. The episode concludes with reflections on the emotional challenges behind success and the necessity of aligning one's work with personal values and purpose. www.t4leader.com The timestamp's title (time it starts) short description, with max 20 words, of what is covered in this topic. 00:00:00 (speaker 1) The importance of authentic communication transcending space and time. 00:00:31 (speaker 1) Introduction to the Shameless podcast and its mission to catalyze transformation and share stories of courage and resilience. 00:01:15 (speaker 1) Introduction of Callum Armstrong, a marketing coach and social entrepreneur from New Zealand, and his work with the reforestation fund. 00:02:25 (speaker 3) Callum Armstrong's background and his passion for helping the environment through business and conservation. 00:04:09 (speaker 3) Callum's journey into skincare business and the goal of bringing back native forests. 00:06:43 (speaker 1) The difficulty of transitioning from a heavily invested business to a new calling and purpose. 00:07:53 (speaker 3) The realization of needing to change and finding where to best show up in the world. 00:13:43 (speaker 3) The importance of marketing in creating awareness and driving action for societal change. 00:16:50 (speaker 3) Callum's expertise in content marketing and the value of educating people and providing value before selling. 00:19:24 (speaker 1) The importance of having a clear strategy and intent in marketing to capture someone's heart. 00:20:08 (speaker 3) The significance of authentic communication and empathy in marketing. The relationship with failure (00:21:42) Callum discusses his experiences with failure and the tools he used to overcome them. Importance of community and support (00:24:07) Callum emphasizes the role of mentors, coaches, and community in overcoming failure and achieving success. Long-term resilience and embracing failure (00:26:23) Callum and the hosts discuss the importance of embracing failure for long-term success and resilience. Quotes on success and failure (00:27:49) Callum and the host share quotes about the courage to continue in the face of failure. Finding purpose and meaning (00:31:53) The conversation delves into the emotional struggles and the importance of finding meaning and purpose in one's journey. Closing remarks and well wishes (00:33:00) The host expresses gratitude to Callum and wishes him success, ending the conversation on a positive note.