My guest for this episode is Steve Astle. Steve is a Top 50 coach from the UK with over 25 years coaching experience and has worked with all level of players from beginners right the way through to tour professionals. He is currently the England girls under 18’s coach as well as a member of the PGA great britian and Ireland coaching team. As well as excelling in the world of coaching Steve is also an industry leader in his golf coaching business where he works with and assists other coaches in their day to day business operations from marketing and advertising, to goal setting based on career aspirations.  To start this pod we draw on Steve’s immense teaching experience to chat some myths he sees in the golf industry. We chat a little about social media and how the perspective of which you look at it can change the evaluation of good or bad influence.  We discuss his role with the U 18 England girls team and what perhaps we can draw on as adults from how these young stars of the future go about learning and improving at such a rate. Lastly for the club player we discuss the ever-widening selection of golf coaches due to technology and what criteria might help you select the right coach to help your game.  When we move into the coaches’ section, we get to chat steve’s current role as a golf coach business consultant.  Here he talks about some of the bigger mistakes he sees coaches make in their everyday business and as well as some of the qualities he sees in the very successful individuals. He gives us some intro steps to maybe assessing your own coaching business and a look at how exactly he goes about helping coaches create more visibility and in turn more revenue.