My guest for this episode is Jeff Smith. Jeff is one of the top coaches in world golf having worked with numerous PGA tour winners and an abundant amount of talented young players. Jeff is also one of the hardest working coaches out there spending nearly 30 weeks a year actually out on tour and it was from this weeks, the RSM classic in sea island Georgia, that Jeff Joined us.    We opened with a question on perceptions and understandings and Jeff’s answer creates a lovely insight into the club golfers learning and swing change process. We discuss the how been aware of our physical abilities in so important when looking at possible swing or technique changes. We highlight Jeff’s work with Sports box AI, one of many new 3D apps available to all players and how he feels it can help golfers to learn through an improved feedback loop.    For the coaches we chat about the ability to translate all your knowledge base and PHD level discovery into simple terms for our player. Jeff discusses his work with Scott Piercy and the approach he takes to working with elite players.  We move on to Jeff’s real passion of working with junior and Collegiate golfers and some of the challenges that coach’s may face having players in the collegiate system and what is the most important aspect of your role at that point.    There is a quote attributed to Albert Einstein that reads “if you cant explain it simply, you simply don’t understand it” . In my opinion Jeff Smith is a master at this skill. For the most part elite coaches can recognize the same issues or movements that we would like to adapt but that skill, to tell a player something, they heard a hundred times before, but in a way they understand it fir the first time, that I believe is the true genius of Jeff Smith.  Jeff was one of the first coaches I message to ask if I could spend time shadowing them, ironically enough it was through a podcast on my good friend Jason Suttons show where Jeff said hey if you want come watch just reach out and so I did… I didn’t know a lot back then but jeff was so welcoming for the whole day and so patient with this Irish Lad that was in way over his head. I will never forget that experience and the reason I tell that story is there are, like all professions, those who feel they are above giving back or paying back and above helping others climb the same mountain upon which they too once looked up at………..  I really believe that Jeff is the complete opposite and genuinely cares about not only about the progression of his players but also any coach that wants to learn….. As he mentions in this pod he wants to pay it forward and I think most would agree that debt is paid and then some… Support the show