Exporting Made in China Through Influencers: Relay Club's Jim

ShanghaiZhan: All Things China Marketing,...

Exporting Made in China Through Influencers: Relay Club's Jim Fields

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Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and BiliBili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.

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