Description
Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Food & advertising: how are they connected
2. Cooking food & telling stories: about Annie's first book
3. Traveling, Conversations & Stories: about Annies 2nd book
4. A future in advertising? Annie's advice for her younger self: Forever Young
5. Join the client or agency after university?: Annie's answer will surprise you
We're thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce's latest research highlights a fascinating shift: Chinese consumers increasingly gravitate...
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