Description
Ali and Bryce were expats in Shanghai; what's it like for two Chinese senior global marketing executives living in New York?
Today's podcast interviews Gary Chu and Mark Jiang from the Estee Lauder Companies, based in New York. ELC includes brands such as Estee Lauder, Clinique, MAC, La Mer, and Tom Ford Beauty. Gary was VP for the Online business from 2014 to 2020 and was responsible for leading the company's dominance in China e-commerce across 12 flagship stores. Mark was previously VP and Brand General Manager for MAC Cosmetics China. Mark and Gary are now senior VPs leading Estee Lauder's global online ambition.
We're thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce's latest research highlights a fascinating shift: Chinese consumers increasingly gravitate...
Published 11/26/24
We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use aggressive discounting strategies to boost...
Published 11/15/24