Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of leading market and business leaders in China. Bessie is the former CEO of WPP and GroupM and is currently CEO of JLL. Peter is currently CEO of The China Hack. China Inside Out explores themes such as the digital transformation in Chinese retail, the distinctive characteristics of Chinese entrepreneurs, innovation strategies, and the challenges and opportunities within China's unique business environment with guests like Wang Zhimin, is Founder & Chairman of Nova Vision, Liu Xiaolu co-founder NEIWAI, and Hou Yongpu, Founder of Yongpu Coffee. 1. What's behind the Bei Wang Lu(贝望录) name? 2. What inspired you to write a book, and why did you choose these stories? 3. How do Chinese entrepreneurs handle trial and error, and how is it different from the Western model? 4. Is entrepreneurship still alive in China now that the country is experiencing a slowdown? 5. The small-scale scope for Chinese entrepreneurs: Is there a system that allows flexibility? 6. How do Chinese brands adapt so well to consumer needs? 7. How do foreign brands create success in today's China? What does it take to win? 8. How do you describe China brand growth - is it niche' or is it about scale? 9. A/B: Memos, New Shores, China Innovation & Restless Experimentation