You might not know this, but Charlotte Cho is credited with coining the term, “10-step Korean skincare routine”, which earned her the title of “K-Beauty Queen.” Charlotte was born and raised in Los Angeles, and developed her passion for skincare and Korean beauty when she moved to South Korea. While she started out in PR for Samsung, her love for K-Beauty led her to launch Soko Glam, the online marketplace for Korean beauty products, with her husband Dave. This was back in 2012, making Charlotte an OG icon in the Korean beauty space. Soko Glam’s mission: to help people discover Korean skincare, beauty trends, and cosmetics.   After years of curating and testing out K-beauty products -- and becoming enamored with the beauty of the double cleanse method in the process -- Charlotte launched Then I Met You, a line of skincare that’s become known for its signature periwinkle blue branding and hero products, the two-step “Cleansing Duo.” (Its “Living Cleansing Balm” has racked up an array of beauty industry awards.)   While I’m obsessed with Then I Met You, I love its ethos even more: the Korean concept of jeong, a deep and meaningful connection that encourages empathy and generosity. I love that Charlotte flipped the script on skincare by boldly encouraging us to take our time while cleansing, rather than promoting a “quick and easy routine.” After all, the beauty is in not rushing…    Find out why Charlotte and Dave built Soko Glam, the process behind Then I Met You, why operating from a place of intention and listening to her inner voice served Charlotte in her career, and why jeong can become a life-changing way of looking at the world.     Soko Glam Website: https://sokoglam.com   Soko Glam IG: https://www.instagram.com/sokoglam/   The Klog: https://theklog.co/   The Klog IG: https://www.instagram.com/theklog/   Then I Met You Website: https://thenimetyou.com/   Then I Met You IG: https://www.instagram.com/thenimetyou/   Charlotte Cho IG: https://www.instagram.com/charlottejcho/   Book: The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin   Produced by Dear Media.