Welcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon). Today's episode is on the polarizing rise of Barbie and their parent company, Mattel. Every episode, we will do a deep dive on our obscure pop culture interests and theories. With a hint of marketing and over-analyzing. You can listen to #ShareYourScreen on Spotify and Apple Podcasts or watch on YouTube. For business inquiries, email: [email protected] Time Stamps: Introduction 0:00 to 1:48 Mattel’s Beginning 1:58 - 5:40 Barbie’s Birth 5:40 - 12:30 Barbie’s Push Forward 12:30 - 17:00 Barbie’s Missteps 17:00 - 22:24 Ruth Handler 22:24 - 26:00 Barbie’s Resurgence 26:00 - 29:30 Barbie’s Branding Magic 39:30 - 34:50 Barbie Movie 34:50 - 39:45 Mattel Cinematic Universe 39:45 - 46:55 The Lesson 46:55 Sources: Tablet Magazine "The Bold Jewish Woman Who Created Barbie" Mattel, Inc "History of Mattel" World Org "Becky, Barbie's disabled friend who uses a wheel chair, was disabled" Smithsonian Magazine "The Cultural History of Barbie" Insider "All the Upcoming Movies Based on Mattel Toys and Brands" Architectural Digest "Inside the Barbie Dream House"