Thank you for joining Coco Mocoe (@cocomocoe) and Nicky Reardon (@nicky.reardon) for episode 3 of #ShareYourScreen Today, we discuss the meteoric rise of PinkyDoll. The 'NPC' TikTok streamer who started making $7,000 a day on LIVE and has gotten shout outs from celebrities like Elon Musk, Cardi B and Timabland. TIME STAMPS: Introduction 0:00 - 1:20 The Origin of the 'NPC' Trend on TikTok 1:20 - 6:40 The Rise of TikTok LIVE 6:40 - 15:50 Who is PinkyDoll 15:50 - 23:24 The NPC Takeover 23:24 - 28:43 Why You Can't Look Away 28:43 - 32:37 What is next for Pinkydoll 32:37 - 46:18 Our Predictions for Social Media 46:18 - 52:00 But what is the marketing magic behind this trend? And what can streamers like PinkyDoll, and ItzPsyiconic, tell us about human behavior and why audiences gravitate towards some creators over others. Here is the VICE profile they did on Pinkydoll: https://www.vice.com/en/article/4a3ny9/viral-tiktok-npc-streamer-pinkydoll-doesnt-care-what-you-think Listen to #ShareYourScreen on Apple, Spotify or Google Podcasts. Let us know what trending pop culture, marketing or creator trends you want us to talk about in our next deep dive slide show. For business inquiries, email: [email protected] #pinkydoll #itzpsyiconic #creatoreconomy #marketing #podcast