There was a time when hunting was only found within a circle of those who participated in this traditional outdoor pastime and lifestyle. No longer. Hunting is now available to anyone with a television, computer, or cell phone through videos, films, and social reels. While some have celebrated hunting’s “coming out party,” others had concerns. Would these public mediums represent hunting and the killing of wildlife in the proper light and context? Would the non-hunting public, now with total access, understand what they were seeing and remain supportive? Ultimately, this would be up to the television networks, individual producers of these shows, videos, and films, who was showing them and where, and what was been shown and not shown. On the heels of a new Films & Video Standards Policy passed by WSF’s Board of Directors, this episode of Sheep Fever peels back the curtain on the topic of what has been gained by hunting going mainstream media, what are the ramifications, what’s appropriate where, and who should decide.