About Boaz Ashkenazy Boaz Ashkenazy is the founder and CEO of Simply Augmented, an augmented reality platform that improves the effectiveness of enterprise sales, by enabling products to be visualized in their environment in real time.  Boaz also co-chaired the 3D Commerce Khronos Group committee helping to establish global standards for 3D content creation and optimization. Prior to Simply Augmented, Boaz practiced architecture in Seattle and was an early pioneer in exploring virtual and augmented reality for real estate. As host of the Shift Podcast Boaz explores what it takes to thrive and adapt to the changing workplace in the digital age and interviews innovative leaders who are redefining what success looks like for employees in the modern workforce.