In this episode of Shift, Venture Partner, Martina Welkhoff shares her perspective on investing in AI and XR and how her investment thesis has evolved over time.  Martina was early in VR and AR investing and focussed on funding and empowering female founders.  Her approach to supporting startup founders and vision for the future of work aligns with her new venture fund Goldenrod Ventures and she touches on what kind of founders she is most excited about working with and how AI and XR can transform the future of work.. In this episode of Shift, we cover:  Martina’s experience and background including her approach to work and her upbringing. Key insights on what contributes to startup founder success and how she thinks about supporting her portfolio companies as an investor The transition from XR investing to a more varied approach and her positions on the future of work Life and work hacks that keep her energized at the office during the week We touch on tools and technologies that Martina is excited about and the founders can differentiate their pitch amidst all the noise Thoughtful insights into the future of work and how remote collaboration is evolving from XR to AI Links: Connect with Martina Welkhoff Email: [email protected] LinkedIn Connect with Boaz Ashkenazy Twitter  LinkedIn Email: [email protected] Learn more about Simply Augmented