In this episode of the Shift AI Podcast, Boaz welcomes Luke Arrigoni, founder of Loti, a company specializing in online protection for public figures. They discuss the transformative power of GenAI in storytelling, Loti's mission to combat deep fakes, and Luke's journey from a software engineer at Hollywood talent agency CAA to becoming the CEO of Loti. The episode delves into the technical and strategic challenges of running an AI startup, the importance of data privacy for celebrities, and the role of AI in safeguarding digital identities in the exciting yet complext future ahead. 00:00 The Power of Storytelling in the Age of AId 01:42 Luke's Journey: From Columbia to CAA 02:33 Early Career and First Jobs 06:27 Challenges and Innovations in AI and ML 06:54 The Role of Loti in Safeguarding Reputations 10:22 Partnerships and Industry Collaborations 13:14 Addressing Privacy for Public Figures 14:10 AI in Politics: Ensuring Fair Elections 16:10 Challenges Faced by AI Startups 17:51 Strategies for Efficient Compute Usage 19:40 Differentiation and Intellectual Property 26:21 Future of AI: ‘Cautious Optimism’ Connect with Luke Arrigoni LinkedIn: ⁠https://www.linkedin.com/in/lukearrigoni/ Connect with Boaz Ashkenazy LinkedIn: ⁠https://www.linkedin.com/in/boazashkenazy⁠ X: ⁠boazashkenazy Email: [email protected]