The world uses about 30 billion tons of concrete every year — more than any other material except water. It is the most ubiquitous human-made substance in the global economy. It’s also a huge climate problem. Producing cement, which is the key ingredient in concrete, generates roughly 8% of global annual greenhouse gas emissions. Cody Finke has a plan to change that. He is the chief executive officer and cofounder of Brimstone, a startup that says it can cheaply produce ordinary Portland cement — the kind used in construction worldwide — without carbon emissions. This week, Rob chats with Finke about why cement’s carbon emissions aren’t from fossil fuels, why there are fewer cement plants than you might think, and the all-important difference between cement and concrete.  This episode of Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap. Jesse Jenkins is on vacation.  Mentioned:  Brimstone There Will Soon Be More Concrete Than Biomass on Earth Projecting future carbon emissions from cement production in developing countries -- This episode of Shift Key is sponsored by … Watershed’s climate data engine helps companies measure and reduce their emissions, turning the data they already have into an audit-ready carbon footprint backed by the latest climate science. Get the sustainability data you need in weeks, not months. Learn more at watershed.com. As a global leader in PV and ESS solutions, Sungrow invests heavily in research and development, constantly pushing the boundaries of solar and battery inverter technology. Discover why Sungrow is the essential component of the clean energy transition by visiting sungrowpower.com. Music for Shift Key is by Adam Kromelow. Hosted on Acast. See acast.com/privacy for more information.