Biz Insights From The Inside: How do you go from best kept secret to the go-to thought leader in your industry? with Kerry Rowett
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Picture this: You’re an incredibly talented entrepreneur with unique insights and valuable expertise, but no one knows your name. Frustrating, isn’t it? That’s where today’s guest host Kerry Rowett found herself—until she decided to change the game.Kerry is an Intuitive Business Energetics Mentor who works with highly successful entrepreneurs. In her Mastermind and 1:1 sessions Kerry helps her clients to clarify what they want and their aligned pathway to creating that. Kerry provides the Business energetics, healing & psychology support they require to get out of their own way so they can achieve their goals and then dream bigger.Are you curious how Kerry broke out of obscurity and cemented herself as a thought leader in her industry? Don’t worry! Today she’s sharing her journey and breaking it down into three actionable steps you can take to do the same.1. Know Your Clients More Intimately Than Their Best FriendThe first step to standing out in your industry is to understand your clients better than anyone else, even their best friend! Kerry’s method involves in-depth target market research, which includes surveys, polls, and analysing client calls to identify key themes and issues. This deep understanding allows you to refine your signature framework and tailor your services to meet your clients' specific needs 2. Find Your Secret Ingredient That Gets You Known and PaidCreating a distinct identity in your industry involves finding your unique ingredients. For Kerry this meant evolving her business, which originally centred around the concept of alignment, to better match her clients' needs by integrating business energetics, healing, and psychology.  She recommends creating distinctive processes, tools, and models that make your work recognisable, and consistently innovating your approach to stay relevant. 3. Amplify Beyond Your Own NetworksFinally, to establish yourself as a thought leader, you need to reach beyond your bubble and engage with the broader industry. Have conversations with other experts, publish influential content, and become part of larger discussions. The more you put yourself out there, the more people will recognise and respect you.So, if you’re feeling invisible and undervalued, take Kerry’s story to heart. By following the steps she shared, you can increase your rates, increase demand, and ultimately become one of the leaders in your industryLINKSThe FREE Mastermind Launch Playbook (https://ellieswift.com/playbook/)Connect with KerryInstagram: (http://instagram.com/kerryrowett)
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