In this episode of The Business of Boating podcast, we sit down with Mike Carlson, the entrepreneurial force behind 26 North Yachts, a premier yacht brokerage known for redefining luxury yachting experiences. Mike shares his insights on navigating the competitive waters of yacht sales and charter services. He discusses the innovative strategies that have propelled 26 North Yachts to the forefront of the industry, from embracing cutting-edge marketing strategies to prioritizing customer experience above all else. Join us as Mike delves into the challenges of the yachting business, the evolution of yacht brokerage, and his vision for the future of luxury maritime adventures. Whether you're a seasoned sailor, a yachting enthusiast, or simply fascinated by the intersection of business and luxury, this episode offers a rare glimpse into the mind of one of the industry's most influential figures. 26 North Merrill Charette MIDA.PRO - Marine Industry Digital Agency - Marketing Support the Show.