In this episode of The Business of Boating podcast, we sit down with Mike Carlson, the entrepreneurial force behind 26 North Yachts, a premier yacht brokerage known for redefining luxury yachting experiences. Mike shares his insights on navigating the competitive waters of yacht sales and charter services. He discusses the innovative strategies that have propelled 26 North Yachts to the forefront of the industry, from embracing cutting-edge marketing strategies to prioritizing customer experi...