We live in a digital world, and nowadays a lot of both marketing and sales takes place solely online in various ways. One online shoe retailer who have successfully used all the digital possibilities is Kostas Mandilaris of The Noble Shoe, who sells among others Carlos Santos, Paolo Scafora and Crockett & Jones. In this episode we talk about the benefits and challenges with selling relatively expensive quality shoes only online, about how to work with digital marketing in various ways, and much more. This is actually the first episode that’s been recorded after the coronavirus has turned the world upside down, and since one can’t travel like normal and I very much prefer to do these podcast interviews in person, we will likely see some more local Nordic folks represented the coming months. Luckily, we have lots of interesting shoe people up here.