Michael McCauley, owner and operator at Fleet Feet, joins to share key insights into his running shoe store in Augusta, Georgia. We chat about the running brands best connecting consumers, the changing operations of their retail store, which includes extensive training for new employees, and lengthy customer service processes to find the perfect footwear and build a consumer profile. McCauley also shared insights on running retails evolution, noting how their customer base has shifted from 80% runners to 80% comfort and medical referrals. With special guest: Mike McCauley, Owner, Fleet Feet Augusta Hosted by: Andy Polk