This week Luke is joined by short term shopper Jack Cronin who is based in NYC. Jack shared his journey into real estate, which began with his family's traditional approach to homeownership and evolved into a passion for investing in rental properties. Jack and his fiancée, both lifelong renters, have built a diverse portfolio that includes long term rentals in Mississippi and short term rentals in Blue Ridge and Broken Bow. They then delved into Jack's strategy for short term rentals, discussing how he leverages his marketing background to optimize guest experiences and occupancy rates. He shared insights on pricing strategies, emphasizing the importance of reviews and guest satisfaction over maximizing nightly rates. Jack's approach includes offering competitive pricing during off-peak times to ensure consistent bookings, which has led to impressive occupancy rates.   How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA