Who is your ideal client? When I ask that of wedding filmmakers, the answer I often get it “people in love” and I think here in lies an underlying issue that is holding a lot of filmmakers back from growing a business that they love, which a lack of clarity.  On today’s show I’m sitting down with Jared Sullivan from Wayward North Films to talk through the importance of finding clarity in your brand and your filmmaking style and why this is a crucial component to creating a sustainable business. If you haven't already you NEED to subscribe to Wayward North on YouTube, he's doing awesome stuff over there: https://www.youtube.com/channel/UC5rR0BFgdu-oz7HDHb-f-uw Also make sure to check out his podcast too: https://podcasts.apple.com/us/podcast/the-films-we-make/id1664967619 This episode is sponsored by Musicbed - Take your films to the next level with music from Musicbed. Sign up for a free account to listen for yourself: https://fm.pxf.io/c/3533252/1347628/16252 - Use the promo code MBWF for your first month FREE ———————————————————————————————————— This episode is sponsored by FilmConvert - Take the guess work out of colour correction and grading with FilmConvert Nitrate and CineMatch. Get 10% off when you use the promo code MBWF10: https://www.filmconvert.com/purchase/?promoCode=MBWF10 ———————————————————————————————————— This episode is sponsored by Studio Ninja - Studio Ninja is the worlds highest rated studio management software. It contains a huge suite of tools from calendar integration and double booking warnings, to contract templates and automated client workflows. Get 50% off your first year when you sign up with the code MBWF50: https://www.studioninja.co/