On this episode of Shunya One, Shiladitya and Amit talk to Rajat Shikhar, Co-Founder of DealShare. They talk about their journey, how e-commerce audiences have evolved over time. They discuss what the earlier product was like, the audience they were targeting at first and what difference they had identified between customers. Rajat talks about harnessing the local delivery system instead of building things on top of their product and having programs like 'Dealshare Dost Program'. Further they talk about what kind of innovations with technology like AI and machine learning they intended on doing with DealShare, and how they managed to break into the newer cities. Tune in for this and much more. Follow DealShare Linkedin & Twitter: https://www.linkedin.com/company/dealshare-in/ https://twitter.com/DealShareIndia Follow Rajat Shikhar on Linkedin & Twitter: https://www.linkedin.com/in/rajatshikhar/ https://twitter.com/rajat245?lang=en Tweet to hosts @shiladitya & @doshiamit for your questions or reactions to this episode. To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone To can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://www.ivmpodcasts.com/