In the first episode of Our D2C segment on Shunya One, Shiladitya and Amit are joined by Shashank Mehta, Founder & CEO at The Whole Truth Foods. They talk about how the brand was born digitally and what was it named initially. Shashank tells us about his journey, when did the startup bug hit him first, the motivation behind building 'The Whole Truth Foods' and what hardships he had to face in terms of getting the product into the market. Shashank talks about how they can expand the shelf life of their products, what does he expect from retail and online businesses in the next five years, why he is not considering quick commerce. Further, they talk about how the subscription model is working for them; what kind of nutrition bars they are working on getting into the targeted markets, and the story behind a celebrity sending his staff to collect the product at their warehouse. Tune in for this and much more. You can know more about The Whole Truth Foods: Website: https://thewholetruthfoods.com LInkedin: https://www.linkedin.com/company/thewholetruth/ Twitter: https://twitter.com/wholetruthfood You can follow Shashank Mehta on social media: Linkedin: https://www.linkedin.com/in/shashank-mehta-977925a/ Twitter: https://twitter.com/twitellectual You can get in touch with our hosts: Shiladitya Mukhopadhyaya - Linkedin: ( https://www.linkedin.com/in/shiladityamukhopadhyaya/ ) Twitter: ( https://twitter.com/dMITass ) Amit Doshi - Linkedin: ( https://www.linkedin.com/in/amitdoshi/ ) Twitter: ( https://mobile.twitter.com/doshiamit ) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://www.ivmpodcasts.com/