In this episode of Meat & Potatoes, Garrett Clark meets with Founder of Cinch, Justin Rae. In their discussion, they delve into the world of target marketing and share innovative marketing strategies that can help any mid-market company compete with major corporations. Based out of Draper, Utah, Cinch is revolutionizing the way mid-market companies connect with their customers. Through its cutting-edge technology, Cinch seamlessly integrates with a business's point-of-sale (POS) system, allowing for effortless transaction tracking and personalized communication. Outline of the conversation: 0:00 Compliments on the name, Cinch 1:40 Founding story to use case 4:30 Making data manageable 7:00 Building purchasing profiles 10:15 Customers utilizing the software 14:00 Easy to use 17:15 Strong verticals 20:00 Strength through competition 22:45 Lessons learned 27:00 Fundraising 29:30 Where to spend money 30:45 Future plans, closing remarks   Show links: https://cinch.io   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw