In this episode of the Meat and Potatoes podcast, we sit down with Pete Larkin, a dynamic leader and marketing expert who has played a pivotal role in reviving the Silicon Slopes marketing chapter. Pete shares his journey of taking the chapter from 200 to over 1,300 members, the impact of COVID-19 on networking events, and the innovative ways they’ve kept the community engaged. Pete also dives into the essence of marketing in 2024, emphasizing the importance of creating meaningful and transformational experiences. He discusses his involvement in the exciting project "Business Bricks," which brings creativity and fun into the B2B marketing world through custom Lego sets.   00:00 - Introduction 00:29 - Pete Larkin's role in Silicon Slopes marketing chapter 00:51 - Impact of COVID-19 on networking events 03:07 - Growth of the marketing chapter 04:44 - The importance of fun and networking in marketing 07:35 - What is marketing in 2024? 08:17 - The experiential approach to marketing 10:34 - Memorable brand experiences 12:10 - Industries and products Pete enjoys marketing 14:10 - Designing meaningful experiences 18:44 - Personal and family experience planning 20:40 - The Business Bricks project 28:18 - Fun in the B2B world   If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions.  Our website: https://www.siliconslopes.com Show Links: https://paywithparlay.com   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw