Ben Law is a keen entrepreneur and is an advocate and mentor for micro-businesses. Before joining GoDaddy, he started a successful lifestyle e-commerce business, Liberty Grace, which he led for over 3 years. Running his own business allowed Ben to hone skills in creativity, innovation, design, and leadership, all of which enable him to hold a unique combination of expertise, centred around his passion for helping entrepreneurs succeed online. There are 5.3 million microbusinesses in the UK, making up 96% of all businesses. Following the changes and disruptions we’ve all experienced since the start of the pandemic, a new breed of everyday entrepreneurs is starting to emerge. The shift to e-commerce when people couldn’t physically open their businesses, and the opportunities presented by the second digital revolution, mean that more people than ever are starting a business of their own. Everyone can be an entrepreneur, and with so many new businesses emerging across the world, GoDaddy takes pride in providing a simple and easy way to start and grow your company online. In today’s episode, Simon and Ben discuss what it takes to become a successful leader, what mistakes you should avoid when starting a business, and how to make your brand more trustworthy. Topics Ben’s entrepreneurial history Ben’s advice for business owners How to encourage failure within a business Common mistakes from entrepreneurs Venture Forward Study