Caroline Revell is an SEO specialist at GoDaddy, whose speciality and passions are link building, ranking, URLs, outreach, finding hidden opportunities competitors have missed, and building and managing teams. Caroline believes that the alternate untapped verticals are where quality customers are hiding, and she is cautious about apparent easy wins by auto-suggestions. SEO stands for Search Engine Optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly. In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly.