In this episode of Simplifying Social Media, Host Tamany Hall chats with Brandon Toombs, the managing broker and owner of The Ambassador Group Real Estate in Oklahoma City. Brandon talks about how he went from investing in real estate part-time to full-time in 2019 and how he increased his social media following beginning in 2021. They explore his methods for expanding his business on social media sites like Facebook, Instagram, and LinkedIn, as well as his novel approach to providing the "hard truths" in real estate. In addition, Brandon shares insightful information on how he builds relationships with clients and other realtors®️ through consistency and niche-building, providing useful advice for anybody hoping to be successful on social media.  Tune in to learn how Brandon leverages repetition on social media to build a referral network and grow his business!  Brandon Links [email protected] Instagram: https://www.instagram.com/brandonhoratiorealestate/ Linkedin: https://www.linkedin.com/in/brandon-toombs-993ab915a/ The Ambassador Group Instagram: https://www.instagram.com/theambassadorgroupre/ Website: https://theagroup.online/ Links For You: Tamany at The Simple Touches IG: https://www.instagram.com/realtorsocialmediamarketing/ Want to work with The Simple Touches? videoask.com Website: https://www.thesimpletouches.com/ Tune into Tamany’s podcast, Simplifying Social Media for REALTORS®️ Chapters: Intro/power punch - 0:00 Brandon Real Estate Team - 1:51 From Instagram to TikTok - 3:31 LinkedIn: Lead Gen vs Content - 4:29 How to Use Reels to Reach Realtors - 6:45 The Importance of Consistency and Finding Your Niche - 7:13 Social Media Breakthrough - 7:48 The Truth Behind The Videos - 8:30 Maximizing Insights for Growth - 11:47 Strategic Posting for Realtors - 13:11 Building a Personal Brand - 15:11 The Power of Repetition - 18:04 Building Connections through Social Media - 19:22 Your Brand is Who You Are - 21:13 Monetizing Social Media Efforts - 27:24 Challenges of Digital Products - 31:42 The Value Ladder Strategy - 40:17 The Long Game in Social Media - 42:23 Cold Texting for Lead Generation - 44:32 Referral Partners & Global Network - 51:15