Fueled by sugar on the daily, Ioanna and Aaron are fun dippingly excited to learn more about their favorite candy shop, IT’SUGAR! Founded in 2006, IT'SUGAR calls itself one of the largest specialty candy "retailtainers" in the world, and at 100+ locations, there’s no sugar coating that! IT'SUGAR is an experience, known for absurd sugar innovations. They also have the world’s first candy department store (shopping + candy= HEAVEN). In this episode, we’ll hear from Justin Clinger, AVP of Creative and Marketing, about why the founder chose his candy calling, and learn what it takes to start a global candy shop. Learn what unique treats IT’SUGAR has to offer candy lovers and find out what’s trending in the wide world of candy. Plus, we talk about their “Make-A-Wish Wish Pops” and some of their exclusive and epic brand partnerships! Take a bite out of some candy history and discover the immersive world IT’SUGAR has to offer as Ioanna and Aaron visit Chicago’s Michigan Ave location! Shop and find your nearest store at: www.itsugar.com Follow them on instagram: @itsugar Check out their TikTok: @itsugar_official This week’s episode features “The Sweetheart Martini” from tipsybartender.com!