One thanksgiving changed everything. Sue Lee, with her friend Phillis Shimamoto, started the Sock It To Em Campaign. In 2011 the started the grassroots campaign to help aid the millions of Americans who face the harsh realities of living on the streets. Socks are the #1 clothing need by those experiencing homelessness. Today they have donated over 650,000 socks in the Denver, Colorado area, and are expanding throughout the nation.